Feel Safe to Date
Awards: Silver Addy - AAF Miami
The Ask: Create a campaign for Bumble with the message: A different way to date.
The Insight: Women prioritize feeling safe when dating, Bumble provides this feeling more than any other dating app.
The Execution: Illustrated a series of 3 print ads and created additional features for the app.
Additional Executions
App Feature - Reviews: Add a review feature where previous dates can share what went wrong for future girls to know what to expect from their match.
App Feature - Safety: Adding more in-depth profile verifications and questions so that users can earn the safety icon on their profile.
Feel Safe AFTER your date
Additional Execution - Condoms: Create safety after dating, which will become a symbol for girls everywhere that their date knows all the bumble safety measures and is actively seeking to make them feel safe.
Credits: Lucia Moscarella (Art Direction, Illustration, Design)