Stratego
The Ask: Re-imagine Stratego’s brand for its 25th anniversary and create a new set of brand guidelines.
The Concept: Adding a third voice to the original logo, representing sensibility.
Stratego
Stratego
Stratego is one of the most recognized reputation, strategic communication, and sustainability consulting companies in Panama, with international reach.
Old Logo
New Logo
The new logo introduces the company’s new voice: sensibility.
Adding a third color, and a Third element, gives prominence to this new facet that we want them to apply to the brand image.
Below are the complete
guidelines.
