Cocktails For A Cause Branding

The Ask: Create initial branding for the Cocktails For A Cause initiative and their 3 signature drinks.

The Execution: An eye-catching yet approachable style leaning into illustration, connecting every element with the use of dashes to add some fun into the brand.

Complete BrandGuide

Complete set of Brand Guidelines including logo, fonts, and color palette for the Cocktails for a Cause Brand.

The brand consists of a family selling their 3 signature drinks to collect funds for different charities and causes that their children will choose.

MAIN LOGO

This logo is simple yet classy. It was made to be easily modified to create a fluent and coherent brand identity.

Drink Logos

Taking inspiration from both the name of the drink and the cocktail itself, each logo gives their drink a unique personality. Made to stand out, but look coherent altogether.